About Us - The 12 Minute Trainer

The 12 Minute Trainer® recognizes current long-term care training needs because we actively consult with facility-level staff, examine survey citations, and evaluate long-term care trends.

The 12 Minute Trainer® concept was conceived from a simple necessity: The need to deliver quality staff development programs without compromising direct care staff availability to residents. 

In 2004, Abuse and Neglect was the first topic fully developed using The 12 Minute Trainer® template: Just the right blend of regulatory elements, realistic skill demonstrations, and core person-centered values.  The presentation was piloted in several long-term care facilities and requests for more topics soon followed. 

Today, our topics are developed using the same effective template as in 2004, but the images and presentation have evolved to include photographs and video footage filmed in real nursing facilities. Additionally, all nurses represented in our videos are not actors, but Registered Nurses that have worked, or currently work in the long-term care setting. 

Judging from customer feedback, The 12 Minute Trainer® template is a success!  Many first-time customers tell us of their satisfaction when returning to purchase another topic.  Our customers are our greatest advertisement and the e-mail below is just one that best summarizes what our customers are saying:

I am Staff Development Coordinator & Risk Manager in an 88 bed facility that specializes in advanced dementia & chronic mental illness.  I purchased the 12 pack DVD selection including tests & posters. I am delighted with the content covered in a short time. The prepared test is another time saver. 

Thanks for including me in your brochure mailing.  I have looked for a long time for a reasonable HIPAA DVD to replace my broken tape & this one is perfect.  Today I used the Ergonomics portion to cover an emergency "no show" guest speaker.  It was very well received by the staff.  Thank you!!!  

Jo Christian, RN, SDC - Woodruff Manor - Woodruff, SC

Dr. Paul Leavitt, MD
Medical Director

Dr. Leavitt operates Leavitt Family Medicine located in Hendersonville, Tennessee and currently serves as Chief of Family Practice at Hendersonville Medical Center.  As a Family Medicine practitioner he is instrumental in advising The 12 Minute Trainer® on the most current  health topics and trends related to the geriatric community.

Donna Coate, RN
President and Founder
The 12 Minute Trainer®

Not ready to purchase?  We want your future business.  Sign-up now to receive a free in-service handout from The 12 Minute Trainer®
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In-Service Idea:

Ensure completion of mandatory in-services by presenting a 12 minute video at your next monthly staff meeting.    Completing the post-test as a group will likely facilitate some facility-specific conversation!

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